Posts tagged "jtbd"

The Jobs-to-be-done when communicating software refactors

programmer working on laptop
The ConsenseKit case study

In the month of February 2019, I had some time between projects which I occupied with research into the art of product development. There seemed to be a group of people on my Twitter feed which specialized in something called “product”. I didn’t know what it meant, but one guy made it sound so easy to define what product to build. That’s how I found out about jobs to be done. Here’s what I learned about it, and how I applied this product definition technique to the concept that was then called ConsenseKit (which later was renamed to RefactorKit).

In Search of Innovation: The language of jobs-to-be-done theory

Person working on artboard

One of the main reasons that people hire me is to code. The reason that I say that is because I am using the language of the “jobs-to-be-done” or JTBD theory of how to understand problems and solutions/services.